Visual Merchandising Creative Artworker

Charlotte Tilbury

During my time at Charlotte Tilbury, I worked as the Creative Artworker for the EMEA region, overseeing and designing all artwork required across multiple markets. My responsibilities ranged from campaign assets to permanent fixture design, including department store plates, lightboxes, window vinyls, promotional materials, pop-up elements, gondola updates within Sephora and department stores, and all permanent in-store artwork. Alongside creating bespoke plates, I translated all artwork into 12 languages, ensuring every piece aligned with global brand guidelines. To support consistency across such a diverse region, I developed EU-specific guidelines tailored to the needs of our multilingual markets.

Received the “Superstar of VM and Store Design” award in recognition for outstanding contribution and performance.