Logo | Branding

CLIMATE STREETWEAR

Climate is an upcoming unisex streetwear clothing brand. What I loved about making a

logo for this project was that the brand is all about empowerment and embracing individuality…

Therefore, I wanted to make a bold statement.

For this logo, I focused on the name “CLIMATE” (rather than creating an icon). I wanted to create

something that was bold, unique and memorable. Therefore, I transformed the letter “A” to reiterate this idea of

individuality. As my client wanted their slogan “Fashion that talks to Gen-Z” to be apart of the logo, I chose

to place it beside the main logo with a partition separating the two. This way, my client was able to

separate the two when she needed to and was still left with a bold, effective and memorable logo.

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