For Frames London, I created various Instagram Post & Story templates for the client to use ensuring consistency and creativity throughout their feed. Alongside this, I provided them with a style guide that outlines the social brand details and a social media look and feel.

For the social branding, I chose bright eye-catching contrasting colours so that the posts would stand out on Instagram. The colour palette was inspired by the sunglasses. To guarantee consistency throughout their feed, I created a border which outlines their brand name and the post subtitle. Three words I would use to describe the branding is: Trendy, Quirky and Dynamic.