To ensure our client, KPS, could consistently represent their company and brand, we developed a full Brand Guidelines document along with stationery and merchandise designs. These assets have since been produced and distributed internally. Because of the volume of information we needed to communicate, I designed the brand guidelines to be bold, vibrant, and engaging, helping readers stay invested as they move through everything from tone of voice to detailed design requirements.

Content creation is a major priority for KPS, as they wanted to strengthen engagement across their social platforms. This includes Instagram and LinkedIn posts and stories (both motion and still), LinkedIn banners (personal and business), and various website assets for announcements and updates. Each social post was designed using quirky, relevant illustrations that align with the brand’s colours and visual style. Motion elements were incorporated where appropriate, depending on the content provided.

I also created a series of LinkedIn social cards specifically aimed at driving traffic to KPS’s website and social channels. These cards are used to share achievements, updates, and key information. Like the Instagram assets, each card features unique illustrations consistent with the brand’s look and feel. Several were also animated to deliver more detail and encourage higher interaction rates.